The most popular social networks in China have offered to display the real names of users who have more than 500 thousand subscribers. We are talking about bloggers who publish news and information that is inconsistent with the state. In China, such bloggers are called Webmedia.
Read More
Many definitions and interpretations about what an influencer is exists in the industry, with no real standard. At R-Squared Digital, we strongly believe that an influencer is someone who has the capacity to shift the perception of others overnight, just by sharing their opinions. This white paper looks at the state of the influencer marketing landscape.
Read More
In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure? Does disclosing a partnership harm or reinforce the credibility of both the influencer and the brand? Why is disclosure of partnerships (besides the legal requirement) important to consumers? If you’ve been asking yourself these questions, you’ve come to the right place because in a few short paragraphs; you’ll have the answers you’ve been looking for!
Read More
You know what’s needed to successfully run an Influencer Marketing campaign. You’re expecting a great ROI for your efforts. In this final article of the series, you’ll be able to see the good and the bad side of Influencer campaign planning and management, or the lack thereof.
Read More
You’ve planned your campaign ahead of time, the campaign has kicked off smoothly and everything seems to be in order. You’ve run through a risk management process with your influencers and determined how to mitigate brand risk effectively. What if you haven’t considered all the factors?
Read More
So the campaign has finally kicked off! You've read my previous article and expertly vetted and selected your influencers and the campaign brief has been circulated to them, easy stuff! However, you've noticed that your audience isn't really engaging with the content and you're starting to question why your audience seems to have become alienated from the brand. Is it the content? Is it the influencers? Is it the concept? There are many things that could have and may still go wrong if the campaign is not planned correctly.
Read More
It’s finally here: a campaign celebrating the launch of your new fashion brand. You’ve spent what feels like an eternity working on it, and you’re excited to partner with the right influencers who match your energy. Which influencer should you select? A fashion influencer, obviously. Right? Well, the obvious is not always the best and here’s why.
Read More
Influencer marketing campaigns that do not incorporate dedicated strategies too often produce disappointing ROIs. Let's explore why.
Read More
My transition from a traditional marketing background to an influencer marketing agency was challenging. Having focused on corporate messaging, I could draft technical articles and press releases easily. However, I soon realized that there was an enormous difference in the type of content creation required for both environments. But why?
Read More
Conventional marketing as a stand-alone strategy doesn’t work as well as it used to. The marketing landscape has changed, and the only way to ensure continued relevance with your target audience is to adapt.
Read More
Recently, Stephane Rogovsky, CEO of R-Squared Digital, a leading Influencer Marketing agency, presented at a Future Females “Build & Use Your Influence” conference.
Read More
Stephane Rogovsky, CEO of R-Squared Digital (a kickass Influencer Marketing partner agency), will be presenting at the 2018 Integrated Marketing Communications Conference (IMC) to be held at Vodaworld in Midrand, Gauteng, on 8 February, on the REAL secrets of effective Influencer Marketing campaigns.
Read More
We often see exactly what we expect to see, yet profound experiences can change the way we see the world.
Read More
R-Squared Digital can provide you with social audience analytics for every influencer in the world.
Read More